Month: November 2019

Social Media vs Mass Media

In the waning years of the last millennium, at my university, one of the cause célèbres of the progressive left was a concept known as “Manufacturing Consent,” the title of a book and film, by and starring Noam Chomsky. Its central thesis was that US mass media “are effective and powerful ideological institutions that carry out […]

The Difference Between Branding and Marketing in the Age of Social Media

How Does Branding Differ From Marketing? Marketing is the act of satisfying customer needs via the promotion of products and services and the creation of relationships. It involves the implementation of actions whose purpose is to sell. Branding is the equity that you create for your product, service or organization. Your brand follows your company […]

Social Media Tips for Success

A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the […]

Surprising Ways Your Teen Benefits From Social Media

How Teenagers Benefit From Social Media While there is plenty in the news these days about how teenagers are falling victim to cyberbully attacks on social media, the truth is that, when proper parental guidance exists, there are many ways that young people benefit by using social media. Of course, social media use can be […]

How to Grow Your Business With Social Media

Whether your business is already on social media or it has no presence there at all, you need to know the essentials of social media marketing to leverage this powerful tool. Here are some important concepts to understand when designing a social media strategy to increase your business. Incentives Much of human progress is owed […]

Teens Obsession with Food on Social Media

Teens on social media are disproportionately exposed to unhealthy food and drinks, a new study has found. Researchers who worked on the study, published in the journal Appetite, found that 70 percent of young people engaged with food and drink brands on social media in 2017. The majority of those interactions – a whopping 93 percent – were with […]

8 Foolproof Ways to Boost Your Social Media Video Content

Making great video content for social media may seem hard, but it doesn’t have to be. If you follow these simple tips, then you can shoot video like a pro. 1. Keep a Steady Camera First and foremost, you want to make sure that you keep the camera steady while shooting. This may sound trivial […]

New Study Measures Consumer Sentiment About Social Media

The role that social media plays in modern life has recently been a topic of interest as people try to navigate the positive and negative impact this revolutionary technology has had on society. A recent study sponsored by Intent Labs, a collaboration between Northwestern University and Performics, is shedding new light on consumer attitudes towards […]

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