Developing an effective social media strategy is essential to creating a successful brand. Social media plays a huge role in how you promote your content and interact with your customers. You have to find a strategy that works the best for your company and your marketing team.
Not all social media platforms are created equally. Each platform requires a slightly different approach, but your marketing team should develop an overall social media strategy that you can use for each social media platform.
Creating a following on social media will help you expand your target audience and reach new customers. Having a sufficient following determines how successful your social media marketing is. Without any followers, you’d have no one to market to and no one to spread the word about your company.
Let’s take a look at some social media marketing tips and tricks that will help you build your brand on social media and increase your following.
5 Social Media Marketing Tips and Tricks
1. Choose the right platforms for your audience.
You don’t have to be on every single social media platform out there. When you’re constructing your social media strategy, consider which platforms would work the best alongside your strategy. You want each platform to compliment your brand and be the best platform to market your product or service.
You should have an understanding of who your target audience is and how they would respond to each platform. Define your audience’s key demographics, like age, gender, hobbies, occupation, etc. You could even send your email list a short survey on their social media habits.
But in general, each platform has a broad type of audience already baked in. For example, if you’re a B2B business, LinkedIn is going to be your go-to platform. If you market to younger consumers, Snapchat is worth looking into. And if you’re a consumer-facing brand that is particularly visual, Instagram is the perfect venue for your beautiful images.
2. Create accounts that represent your brand.
Your brand should be represented well on every relevant social media platform. You want everything from your username to your account description to represent your brand. People will judge whether or not they want to follow you based on your social media profile picture, username, and description, as well as the content you post.
Your username should be connected to your company name and should be consistent across all of your social platforms. Using different usernames for each platform can be confusing for your followers and will make your company harder to find on different platforms. Your short description should be able to sum up who your company is and what you do.
3. Consistently create educational and engaging content.
Content is key to social media marketing. Depending on the platform, you might produce different content, but it should all be educational and engaging to your audience.
For example, Snapchat’s content is temporary and Instagram is more permanent. That means the content you post to Instagram won’t necessarily work for Snapchat, but it could be repurposed to be more appropriate. You’ll have to create a strategy that will ensure that you’re creating equally engaging content across all platforms.
It may be that you only use Snapchat to post “behind the scenes” content featuring fun things you do as a company while you use Facebook, LinkedIn, and Twitter to share your blog posts and landing pages.
When it comes down to it, one of the best social media marketing tips and tricks is all about consistency. You want to be consistently posting content, whether it’s images, written materials, company news, or invitations to events. Creating a social media schedule will help you produce and post on your social platforms as frequently as you can.
4. Promote, promote, promote.
Often, companies think their job is done when they publish their blog post or upload their white paper to their website. But when it comes to content, promotion is the most important step.
How you promote your content on social media can determine the success of that content. You want to promote your content across as many relevant platforms as you can. Add social icons to your blog and website to make it easy for people to share your content and use hashtags, when appropriate, to get your content featured in relevant searches.
By promoting your content across all social media platforms you’ll be able to expand your following, get more visitors on your website, and increase your opportunities to convert those visitors. If you haven’t promoted your content on social media before, you’ll be amazed by how effective it is!
5. Interact with your followers.
It’s no surprise that social media is all about being social. Interacting with your followers will help you create positive relationships. Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. Responding to mentions, messages, and comments will show your followers that your company cares about their opinions.
You can also engage with your followers by asking questions and creating opportunities that encourage interaction between your company and your followers. You should keep in mind that your interactions should add value to your brand and give off a good impression, even if you’re answering a negative comment.
Social media is a major factor that can impact the success of your marketing strategy. Figuring out what works best for your business is crucial when perfecting your online presence. Hopefully, these 5 social media marketing tips and tricks will help your marketing team shape their social media strategy and point you in the direction of success.