Year: 2019

How to Grow Your Business With Social Media

Whether your business is already on social media or it has no presence there at all, you need to know the essentials of social media marketing to leverage this powerful tool. Here are some important concepts to understand when designing a social media strategy to increase your business. Incentives Much of human progress is owed […]

Teens Obsession with Food on Social Media

Teens on social media are disproportionately exposed to unhealthy food and drinks, a new study has found. Researchers who worked on the study, published in the journal Appetite, found that 70 percent of young people engaged with food and drink brands on social media in 2017. The majority of those interactions – a whopping 93 percent – were with […]

8 Foolproof Ways to Boost Your Social Media Video Content

Making great video content for social media may seem hard, but it doesn’t have to be. If you follow these simple tips, then you can shoot video like a pro. 1. Keep a Steady Camera First and foremost, you want to make sure that you keep the camera steady while shooting. This may sound trivial […]

New Study Measures Consumer Sentiment About Social Media

The role that social media plays in modern life has recently been a topic of interest as people try to navigate the positive and negative impact this revolutionary technology has had on society. A recent study sponsored by Intent Labs, a collaboration between Northwestern University and Performics, is shedding new light on consumer attitudes towards […]

3 Social Media Tips For Aspiring Actors

Social media comes with its own set of rules. Engage, don’t sell. Be present, but not too present. Interact, but don’t complain or get too political. This doesn’t scratch the surface of where to be present or when either. While this article discusses actors, keep in mind these tips can help anyone attempting to market […]

Study Shows Consumers are Concerned About the Influence of Social Media on News Coverage

Americans are becoming increasingly concerned about how social media is affecting news coverage. A 2019 Pew Research study of over 5,000 consumers suggests that people are growing weary of how sensationalism and bias have increased in the age of social media. Most Americans believe social media platforms have too much control over information flow and […]

Has Social Media Destroyed our Generation

An Analysis of the Impact of Social Media In a scientific analysis of social media, new findings suggest a fear of technology is at the root of the idea that social media can destroy a generation of users. In 2017, the UK’s Dr. Amy Orben, College Lecturer in Experimental Psychology and the University of Oxford […]

Negative Effects of Social Media Algorithm

Are Social Media Algorithms As Bad As They Say They Are? The short answer: yes. However, we will explain why. Social media started as a good thing when it first came into being. Things have changed though, particularly in the last five years. The begs the question: What happened?! More people are becoming disenchanted with […]

How Video Is Transforming Social Media Marketing!

Did you know that more than 1 billion hours of content is viewed online around the globe each day? The use of video media has become more popular than ever with the advent of social media and smartphone technology. When you are developing an online marketing strategy for your business or brand, it is important […]

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