The social media space is notoriously difficult to enter since established players hold a strong advantage over new entrants in adoption, technology, and user data. Social media networks that succeed at carving out a new niche, however, can become billion-dollar unicorns overnight. As a result, ambitious entrepreneurs regularly try to launch new social media concepts […]
Vine 2.0: TikToks New Competition
The social media space is notoriously difficult to enter since established players hold a strong advantage over new entrants in adoption, technology, and user data. Social media networks that succeed at carving out a new niche, however, can become billion-dollar unicorns overnight. As a result, ambitious entrepreneurs regularly try to launch new social media concepts […]
Advertising on Social Video Apps
Over the last few years, TikTok has gone from an unknown site to a social media giant with more than one billion users around the world. Today, it has more users than Snapchat or Twitter. In 2019, it was the second-most downloaded app in the entire world. More people downloaded TikTok than downloaded Instagram or […]