Advertising on Social Video Apps

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Over the last few years, TikTok has gone from an unknown site to a social media giant with more than one billion users around the world. Today, it has more users than Snapchat or Twitter. In 2019, it was the second-most downloaded app in the entire world. More people downloaded TikTok than downloaded Instagram or Facebook. The only app that had more downloads was WhatsApp.

If this trend continues, TikTok will soon become the biggest social network site in the world. Like Facebook and other social media sites, TikTok is turning its focus to earning money. In 2019, TikTok began offering advertising options.

TikTok is a social media app that was created in China. Back in China, people know the app by the name of Duoyin. After the app’s creation, the name was changed to suit an international audience. Created by the Chinese company ByteDance, TikTok allows users to share short, 15-second videos. Users can add filters, background music and other stylistic choices to their videos.

If you have been paying attention to the tech world, you probably heard about a very similar app in the United States that was known as Musical.ly. Back in 2017, ByteDance bought Musical.ly and then merged the two companies together. The merger instantly made TikTok the most popular platform for a Chinese and American audience.

While it is hard to know the exact demographics of TikTok’s users, it does seem like TikTok caters to a younger userbase. Around 41 percent of its users are between the ages of 16 and 24. In the United States, TikTok is the most popular among Generation Z. For the rest of the world, TikTok appeals more to millennials.

As a business owner, entrepreneurs have to find advertising options that provide a good return on their investment. With TikTok, entrepreneurs can enjoy having four advertising options. With the option for branded lenses, you can create 2D or 3D lenses that users can try out. The lenses are designed to include your brand name, which helps you to quickly build your brand’s online image.

The hashtag challenge involves creating sponsored hashtags. If users adopt the brand’s hashtag, they end up engaging more users and attracting potential influencers. In addition, this option is inexpensive because it focuses on user-generated content.

Another advertising technique involves using a brand takeover. You can create a GIF, image or video ad. Then, this ad dominates the topic of your choice for the entire day.

Finally, you can also create an in-feed native video advertisement. To do this, you need to make a video ad that lasts for 9 to 15 seconds. Afterward, you can have this video ad play for your target audience.

To achieve success on TikTok, your brand has to focus on developing viral content and partnering with influencers. TikTok is different than Facebook because it is a social media site that does not involve human interaction. Instead of talking to friends on it, people use TikTok like YouTube. Users are on the site to be entertained by short videos, so your ads need to use soft-selling techniques, product placement and influencers if you want them to succeed.

Advertising on Social Video Apps

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