The Queen Needs A Social Guru

Queen Elizabeth Is Recruiting: Digital Guru Wanted To Manage Her Tweets And Other Social Media The search by Buckingham Palace for a “Head of Digital Engagement” drives the conclusion that the 93-year-old sovereign, Queen Elizabeth II, is ready to boost her digital presence and her followers’ numbers across her social media accounts. The royal household is […]

CrowdFunding App Disaster

One of the most significant hurdles that aspiring entrepreneurs face is related to finances. The traditional methods for raising seed money and startup capital are found by applying for small business loans, taking on silent partners and other substantial offers. These traditional sources of funds have inherent downsides, including strict qualifications and a lengthy timeline. […]

Social Media Marketing Tips and Tricks To Boost Your Online Presence

Developing an effective social media strategy is essential to creating a successful brand. Social media plays a huge role in how you promote your content and interact with your customers. You have to find a strategy that works the best for your company and your marketing team. Not all social media platforms are created equally. […]

Social Media vs Mass Media

In the waning years of the last millennium, at my university, one of the cause célèbres of the progressive left was a concept known as “Manufacturing Consent,” the title of a book and film, by and starring Noam Chomsky. Its central thesis was that US mass media “are effective and powerful ideological institutions that carry out […]

The Difference Between Branding and Marketing in the Age of Social Media

How Does Branding Differ From Marketing? Marketing is the act of satisfying customer needs via the promotion of products and services and the creation of relationships. It involves the implementation of actions whose purpose is to sell. Branding is the equity that you create for your product, service or organization. Your brand follows your company […]

Social Media Tips for Success

A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the […]

Surprising Ways Your Teen Benefits From Social Media

How Teenagers Benefit From Social Media While there is plenty in the news these days about how teenagers are falling victim to cyberbully attacks on social media, the truth is that, when proper parental guidance exists, there are many ways that young people benefit by using social media. Of course, social media use can be […]

How to Grow Your Business With Social Media

Whether your business is already on social media or it has no presence there at all, you need to know the essentials of social media marketing to leverage this powerful tool. Here are some important concepts to understand when designing a social media strategy to increase your business. Incentives Much of human progress is owed […]

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